Brand is crucial to any business owner. From name and slogan to your logo or even colour, these can all be associated with your brand. Information Technology is now also a business essential with social media becoming an ever increasingly effective tool to help businesses grow their brands in exciting and innovative ways.
However there are various business and legal risks associated with the use of social media in the workplace, particularly when they are used inappropriately. This may cause issues for employers and damage your brand’s reputation. As an employer, you should put social media policies in place to assist in managing employees’ use of social media and minimise the potential associated risks.
Legal Directors, Amy Jones and Kirsty Stewart hosted a short webinar and Q&A where they shared practical advice on how you can best protect your brand and minimise the risks associated with social media use by staff.
This webinar covered
- What is a brand and what is a strong brand?
- What steps can you take to protect your brand and it's reputation?
- What risks to your brand's reputation could arise from social media use?
- How a social media policy can assist in managing risks arising from employees' social media use.
If you have questions about protecting your brand and use by employees please contact Amy or Kirsty on 03330 430350
Broadcast: 26 January 2022. The content in this webinar, guidance and advice provided by the host, is correct at the time of broadcast. If you are watching a recording after the broadcast date please contact us for the most up to date guidance and advice on this topic.
