Loretta Maxfield

Associate | Dundee

Intellectual Property

Dual qualified in Scots and English law

An Associate in our IP, Technology and Media Team, Loretta is qualified in both Scots and English law and sits on the Law Society of Scotland's Sub-committee for Intellectual Property Reform.

Loretta works with a range of clients from individuals to educational establishments and large multinational companies (turning over in excess of £800M). In addition to general commercial contracts, she advises on information technology, regulatory compliance and media-related issues.  Loretta’s key area of expertise is in relation to data protection and advises on all aspects of data protection and marketing laws including the General Data Protection Regulation (GDPR) and e-Privacy Regulation, international transfers of personal data in often complicated processor and sub-processor relationships, supplier contracts, data sharing arrangements, marketing practices, customer profiling, data breaches and mitigating risk when handling personal data.  

Loretta has enjoyed being seconded to several organisations including one of the UK's top companies for online innovation and separately, one of the UK's top research institutions. She also enjoyed a nine month secondment to the Business Development Office of a leading University, where she assisted the University by way of contract management with a view to maximising its intellectual property portfolio through various mediums including research contracts, collaborations and governance.


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Loretta's Articles

Read the latest articles from Loretta.

Fri Jan 13, 2017
Intellectual Property

General Data Protection Regulation - What does it mean for public authorities and public bodies?

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Tue Aug 30, 2016
Intellectual Property

Corbyn on CCTV: when and how can CCTV be used?

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Mon Jan 26, 2015
Intellectual Property

New developments on the European trade mark landscape

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